"Iyu" is a word in CEBUANO

iyù n term of address or title for a man much older than the speaker.
v [A; a12] call s.
o.
by this title.
Iyù Hantuy Uncle John, the imaginary character representing the Filipino people (s.t.
like the American Uncle Sam).
Gituntu si Iyù Hantuy sa mga pulitiku, Politicians are taking advantage of Uncle John.