"Doubleness" is a word in ENGLISH
Duplicity; insincerity.
The state of being double or doubled.
Anyone with a great product to sell should never criticize competing products. Your product should sell on its own merit. Consumers want the best of the best, not the best of a bad situation.
WORD SUGGESTIONS
The president got off the helicopter in front of the White House with a baby hog under each arm. The Marine guard snapped to attention, saluted, and said, "Nice pigs, sir". The president replied, "These are not pigs, these are authentic Arkansas Razorback hogs. I got one for Hillary and I got one for Chelsea." The Marine again snapped to attention, saluted, and replied, "Nice trade, sir."
Doubleness of heart or speech; insincerity; a sustained form of deception which consists in entertaining or pretending to entertain one …
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